Category Business

The future of projection: survival of the fittest?

Higher resolutions, brighter light sources, better connectivity and increased interactivity; having superior technology can make all the difference on the highly competitive projection market. But where is this high-speed train headed for? An overview of the most important challenges the industry is facing today. I’ve written a blog post about my thoughts on the future […]

Choosing the right display for your meeting room

The choice in displays for your meeting, conference or collaboration room has never been this big. But how do you choose between a flat panel and a projector? And what’s the ideal resolution? Are there other features you need to think of when making your decision? Read the full story about how to choose the […]

The power of pixels: Improve meeting & collaboration efficiency

All organizations want to improve business performance. How can the modern business organization ensure that their meeting and collaboration rooms foster sensible thinking and smart, efficient decisions? I have written a white paper covering the advantage high resolution displays have over displays with low resolution. I highlight some of the challenges organizations face while trying […]

“Think small” – when creativity turned a frog into a princess!

In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]

Can technology enhance collaboration?

According to 80% of business leaders, technology is the #1 means for improved collaboration in the meeting room. But at the same time employees experience technology overload in their work life. Finding the right balance has never been easy. At Barco, we’ve written a piece about the three major factors you need to consider for […]