Category Inspiration

Into the Void

At THE VOID you will walk into new dimensions and experience worlds without limits. From fighting intergalactic wars on alien planets, to casting spells in the darkest of dungeons, THE VOID presents the future of entertainment. Only limited by imagination, our advanced Virtual-Reality technologies allow you to see, move, and feel our digital worlds in […]

Welcome to the Holodeck; RoomAlive – by Microsoft!

How cool would it be if you turn your room – any room – into an interactive touch screen, where images are dynamically shifted in response to your movements? Allowing you to peak over and around the images and get deeply immersed in virtual reality environments? I’d say it would be insanely cool! Last year, […]

Flightless birds – the migratory pattern of 300.000 Norwegians

I live in Norway. To many it is a strange country, way up north, where polar bears roam the streets and we are either depressed because of the complete darkness during winter or the never ending light during summer due to the midnight sun, when darkness is chased to oblivion. Where cool visualizations happen. (that […]

“Think small” – when creativity turned a frog into a princess!

In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]

Get Motivated!

I enjoy motivational music (a kind of guilty pleasure…) and I have put together a colleciton of my favourite music for use in presentations, kick-offs, or any other events where you would like to boost the audience, push their confidence or just get them going!  Updated 20th May 2014 – Elton John, The Go! Team […]

Audience Entertainment Logo

Wave Your Hands Say Yeah!

How can you make the big screen an interactive screen? At CinemaCon , Barco and Audience Entertainment showed what an interactive, crowd-controlled experience can look like. To say that the crowd went completely bananas would be an exaggeration, but they waved, smiled, giggled, enjoyed themselves and – did indeed interact! Interaction between the audience and […]

Blue, blue, blue…

The psychology of color is interesting. The physical aspects of color are interesting. The contradictions and challenges you find related to colors are interesting. Are you feeling blue? Color Science In my job as Product Marketing Manager at Barco, where our focus is high end projectors and their use across various industries and installations – […]

Hello Rear View Mirror! How are my Big Hairy Audacious Goals?

Half a year ago, I defined my Big Hairy Audacious Goals for 2013. Summer has ended, and I feel it is time to peak in the rear view mirror and see how things have progressed so far. Complete a Triathlon (Olympic Distance) Complete a Marathon Complete Grenserittet Pass my CTS exam at InfoComm Start the […]

Presentation preparations – and I found…

Delivering presentations without getting the audience to fall asleep are about preparation, having a story to tell and some skills. I love searching for details, facts and other tidbits I can use in my presentations. While searching I came across a great piece of video I would like to share! Some of the things I […]

So What?

Customer Value Proposition? So what?!!

Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]