Category marketing

“Think small” – when creativity turned a frog into a princess!

In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]

Can technology enhance collaboration?

According to 80% of business leaders, technology is the #1 means for improved collaboration in the meeting room. But at the same time employees experience technology overload in their work life. Finding the right balance has never been easy. At Barco, we’ve written a piece about the three major factors you need to consider for […]

Does Social Media Increase Sales? The Social Media Marketing Report 2014 is here

Can social media efforts document improved sales and return on investment? Based on a study from the Social Study Examiner’s Michael Stelzner, the 2014 Social Media Marketing Industry Report shows a number of interesting trends and statistics related to the ever-growing social media landscape. The key findings seem quite natural as the social media landscape […]

Audience Entertainment Logo

Wave Your Hands Say Yeah!

How can you make the big screen an interactive screen? At CinemaCon , Barco and Audience Entertainment showed what an interactive, crowd-controlled experience can look like. To say that the crowd went completely bananas would be an exaggeration, but they waved, smiled, giggled, enjoyed themselves and – did indeed interact! Interaction between the audience and […]

Why you’ll love to Present, Collaborate and Impress

You’ve got to love this! Over the last months a large team within Barco has been hard at work, planning and executing a big launch and the public return of the visualization specialist Barco in Corporate AV. To me, the best part is that I’ve been involved in the process. We broadcasted our comeback to […]

Blue, blue, blue…

The psychology of color is interesting. The physical aspects of color are interesting. The contradictions and challenges you find related to colors are interesting. Are you feeling blue? Color Science In my job as Product Marketing Manager at Barco, where our focus is high end projectors and their use across various industries and installations – […]

Collaborate! Or die?

Barco released a new range of projectors 15th May 2013 – a series of projectors named Collaborate, targeting businesses, governments and educational institutions that wants to share information more efficiently. The products are developed and manufactured in Norway, marketed from Belgium and sold, deployed and serviced globally. This clearly indicates the need for cross geo […]

Discount Damage

In competitive markets, price focused customers push for discounts. As a sales Professional your job is to close deals, but how much extra do you really need to sell to compensate lost gross margin when discounting? The motivation for any profit driven business is net value. Net value is the amount of cash you have […]

Presentation preparations – and I found…

Delivering presentations without getting the audience to fall asleep are about preparation, having a story to tell and some skills. I love searching for details, facts and other tidbits I can use in my presentations. While searching I came across a great piece of video I would like to share! Some of the things I […]

So What?

Customer Value Proposition? So what?!!

Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]