I live in Norway. To many it is a strange country, way up north, where polar bears roam the streets and we are either depressed because of the complete darkness during winter or the never ending light during summer due to the midnight sun, when darkness is chased to oblivion. Where cool visualizations happen. (that […]

In 1959 Volkswagen hired the Doyle Dane Bernbach (DDB) advertisement agency to create a campaign to introduce the VW Beetle to the U.S. market. The ads set a new standard in creative marketing and connected with consumers on an emotional level, conveying the product benefits in ways the consumers easily could relate to. The ads […]

According to 80% of business leaders, technology is the #1 means for improved collaboration in the meeting room. But at the same time employees experience technology overload in their work life. Finding the right balance has never been easy. At Barco, we’ve written a piece about the three major factors you need to consider for […]

I enjoy motivational music (a kind of guilty pleasure…) and I have put together a colleciton of my favourite music for use in presentations, kick-offs, or any other events where you would like to boost the audience, push their confidence or just get them going!  Updated 20th May 2014 – Elton John, The Go! Team […]

Can social media efforts document improved sales and return on investment? Based on a study from the Social Study Examiner’s Michael Stelzner, the 2014 Social Media Marketing Industry Report shows a number of interesting trends and statistics related to the ever-growing social media landscape. The key findings seem quite natural as the social media landscape […]

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How can you make the big screen an interactive screen? At CinemaCon , Barco and Audience Entertainment showed what an interactive, crowd-controlled experience can look like. To say that the crowd went completely bananas would be an exaggeration, but they waved, smiled, giggled, enjoyed themselves and – did indeed interact! Interaction between the audience and […]

It was clear what people wanted, and it wasn’t faster horses. And Darwin quotes are not too precise either. http://timkastelle.org/blog/2012/01/two-great-innovation-misquotes/ But who really cares if the quotes are not by the claimed origin? The content and story behind the quotes are still valid! But perhaps Ford’s quote should include bicycles and not cars…?