Tag Archives: marketing

Audience Entertainment Logo

Wave Your Hands Say Yeah!

How can you make the big screen an interactive screen? At CinemaCon , Barco and Audience Entertainment showed what an interactive, crowd-controlled experience can look like. To say that the crowd went completely bananas would be an exaggeration, but they waved, smiled, giggled, enjoyed themselves and – did indeed interact! Interaction between the audience and […]

Why you’ll love to Present, Collaborate and Impress

You’ve got to love this! Over the last months a large team within Barco has been hard at work, planning and executing a big launch and the public return of the visualization specialist Barco in Corporate AV. To me, the best part is that I’ve been involved in the process. We broadcasted our comeback to […]

So What?

Customer Value Proposition? So what?!!

Does your marketing and sales collateral work well? Do they present an understandable value proposition to your potential customer? Unfortunately most companies offer weak and worthless value propositions – if anyone at all. I spent (read; wasted) a couple of hours looking at websites, marketing materials and sales documentation. All of it intended to generate […]

Are you passionate about video?

If you have an interest in video based marketing material, you will find the website of mywebpresenters.com interesting as they share their knowledge! And knowledge sharing is important! Of course, they also want to sell you a service. 😉 “We love video – but we love the results it delivers even more. An innovative video […]